Why is specifying overcurrent protection any different from any number of the other things you think they can specify?There are many things which they can rightly specify to ensure proper operation and safety. Insisting on a particular level of circuit protection because they CBA to design their equipment properly is not one of them.
How do you feel about a manufacturer of a water heater specifying the maximum supply pressure of the water to which it should be connected?If he has made something whose internals need the protection of a 10A fuse then he must put that fuse in the internals.
If the heating section can withstand a maximum of 80 p.s.i., should the manufacturer be able to say in the installation instructions that the unit should not be connected to a water supply system exceeding that pressure, or do you think he should incorporate a pressure regulator just so that you can couple it up to a 300 p.s.i. supply if you feel like it?