'The right to choose."
Many of those who make the perilous journey across Europe and The Channel do so because they've been seduced by the video's online praising the UK for its fair and just system, promising an easy life in a land flowing with milk and honey.
I know, right.
If it becomes clear that this is not the case the government is hoping this message will finally sink in and fewer migrants will seek asylum.
The problem with that is evident at the US border where record numbers of migrants are swarming through Mexico in an attempt to avoid gang warfare, poverty and climate change among a number of economic and social problems.
Rish! may as well sit himself down on the beach and try turning back the tide. A modern day Canut if ever there was.