But that aside you are implying that you know all about aerial installations. Wrong.
Criticism from the person who in the very next sentence proves that he knows less
With a weak signal a masthead amplifier would be used. A second additional amplifier would then be used to distribute the now stronger signal to multiple TVs.
Wrong. The second amplifier will amplify the noise introduced by the first amplifier, so in the general case it IS a very bad practice to cascade amplifiers - you get more signal but do NOT get more signal/noise. Also, the signal (if using a decent aerial, these were "questionable") is not so poor* that it would need two cascaded amplifiers to get to a usable level. In this case, there were only a few feet of cable between the amplifiers - so a sensibly selected single distribution amp in the loft would have done the job.
About the only case where cascaded amps makes sense is where there is a long cable from the aerial (and first amp) to the distribution amp - and so the first amp is merely compensating for the losses in the feed cable, losses that will also reduce the noise introduced by the first amp and thus leave the S/N ratio about the same.
Seeing as the house was not bought yet why did you not ask the developer to provide power in the loft?
Not my job to spec things, electrics were already done before we started looking at it. In this house, already covered over, in other houses, still at first fix. it seems the developer didn't communicate well with his builder as I assume the latter arranged for the aerials to be installed - the former didn't know he was coming or even who he was ! The installer insisted on having a power supply (yes, I'd have simply picked a line powered unit - thus not needing a power supply), and the only reasonable way to provide it was to tap into the light circuit accessible in the loft.
Were I involved from early enough, then there would have been a LOT of changes done - like not precluding electric cooking, providing for 20th century communications (phone and network), etc. But on the other hand, I don't think I could bear to buy a new build - just too much wrong with them (in general) and I'd want to build my own so I could do it right (not that it's likely I'll ever be able to afford to do that).
How did you get the feeds from the amplifier to the TVs? Did you channel down the walls or surface mount it?
Buried in the walls at first fix. And done in the most non-repairable way possible by clipping directly to the wall and then plastering over. There were a lot of things in that house I didn't like - if he'd cut any more corners they'd have been round ! In a way I was disappointed when Mum pulled out, I was looking forward to trying to get the sparkies thrown out of NICEIC for fraudulently claiming compliance with BS7671
I know it would never happen, but it would serve the lying b'stards right to at least have to explain themselves.
* OK, slightly different location, but at Mum's house not far away I actually ended up putting in attenuators as the high-gain Yagi picked up more than we needed and that caused some minor issues with some kit - mostly picking up another off-axis main transmitter causing tuning problems.