Branson's idea doesn't seem to have got traction.
https://www.virgin.com/branson-fami...ness-must-end-reliance-on-russian-oil-and-gas
Reported a few days ago, he says various things, inlcuding to drop all the speed limits for a year or two, to reduce oil consumption, thus reducing the demand and price of oil and therefore money to Pootin.
Not the dumbest of ideas on the face of it, though with trucks and ships excluded, maybe not so effective.
He also said turn your thermostat down 1°. If we'd done that every time someone suggested it in the past few years, they'd be set at -3.